Good things always come to those who wait, it is said… or as I would think, to those who work their ass off and like to focus on results! After many months of changes at the office we finally began to harvest the seeds we first planted together with a dream. It has been a crazy road of digital evangelizing and many hours of dedication and persistence.
This past week we received a recognition that reminded us that we’re on the right path to success and helped us re-focus for what’s coming our way. Tribu received their first “Pregonero de Bronce” award in the digital category and for myself it was a great honour to be a part of it all… not to mention that it was a nice reminder that whatever we’re doing, we’re on the right path…
“Botellita Salat” - winning piece, Pregonero de Bronce Web, 2009
Have you ever wondered why some of us always feel the need to stop by a Starbucks just to get a really expensive morning cup of coffee?? Because it’s Starbucks right!! Of course I’m in Costa Rica and we’re not close to having one around but every single time I travel, the first thing I do as I get off the plane is head out and begin my search of that little round green sign… may I remind you that the coffee they sell is from Costa Rica, and its the same stuff I drink every morning… but it’s just not the same. Starbucks is a Lovemark… it has managed to gain the love and respect of it’s clients, it makes you feel at home, the smell, the spirit, the stories. It has managed to create that connection with it’s clients and surpass all boundaries of an ordinary trademark.
Ask any Starbucks drinker, how it makes them feel and you’ll get answers such as “I can’t go a day without my Starbucks”, “It’s my drug” or “It works better than my alarm clock”… or an even better description “the real thing that makes me crazy about it is that in front of the Starbucks counter, when it is morning and we are going to work and we feel like busy workers, we all come back to childhood where we are all called with our unique, important and friendly nickname”…. and that’s what makes the difference on an ordinary Monday morning!…
