"Real courage is when you know you're licked before you begin, but you begin anyway and see it through no matter what" -Harper Lee

When the economy is down, we need to step it up!

Posted: November 18th, 2008 | Author: Ann | Filed under: Articles | Tags: , , , , , , | No Comments »

Back in September, Rob Rothman (President of our partner company Pinsource) sent a few words with his monthy report about today’s economy and how it has began to affect our business. At our company and in our line of work we need to keep up to date in order to stay on top of our business and it is extremely important to re-invent ourselves every now and then to keep things fresh and interesting. I was very interested in Rob’s words “If we continue to do the same thing in the future as we’ve done in the past, we will surely fail”. This is very true, not only for our partner companies but for any business around the world. Competition is tough and we need to keep striving to remain focused and stay on top.

I was very motivated by Rob’s mail, especially the part that said that we all had to take a look at our comfort zones and expand them. I decided to do a little research online about how the economy is changing the way we do business. Of course, since I’m more in tune about design and web, I have come up with a collection of articles that can help us change our way of thinking when it comes to doing business in the years to come. Read the rest of this entry »

Simple DIY SEO Tips

Posted: August 29th, 2008 | Author: Ann | Filed under: Articles | Tags: , , , , , | No Comments »

I wrote this article some time back for my work blog… just to help clients and people in general I guess to work a little on the SEO for their website… thought I´d share! :)
We all know how important SEO is for our website yet it can be such a complex subject that we just put it aside and forget about it. If you try to read online about SEO or search simple articles, all you can find are complex explanations about the algorithms of search engines, complicated strategies and regular changes in the rules of the game. SEO can be simplified and there are just a few very basic things you can do on a daily or even weekly basis to keep your website climbing on a large search engine such as Google.

Within the services that we offer our clients, we always include a basic SEO and the popular statistics tool of Google Analytics. Many clients do not understand how important these key features are and this is why I decided to write this article. Once you have your website with basic SEO and access to the statistics of your website, you can follow all, some or a few of the following steps to ensure that your website will begin to climb in visits and popularity. Read the rest of this entry »